Optimizing your business for Google search results

We have a general guide for website optimization, make sure your on the right track.

Google are constantly making updates to their algorithm by either re-tuning or redefining the best way they think we should find what we are looking for. The benefits for local business is huge allowing sme’s to compete against the big companies. Your local business and wesbite is more easily found but you need to make sure you have optimized your business online to get the most out of local searches.

Google Maps

Apart from free marketing Google Maps is a great and easy way to start optimizing your Google search results for your business. Setup or claim your business through Google. Once you have your business setup make sure you verify all your details. Use some keywords in your Google maps description but don’t go over the top. Keep it simple and to the point of what you do.

You now have a way to get your business reviewed by your customers. Google favours higher reviews in its search results so if you come across a happy customer send them your Google Maps link and ask them to review your business. Do keep in mind that now you can be given a negative review so keep ’em happy and also avoid fake reviews.

You can also sign up on some local listing websites. Always use a different description when you signup supply original content.

Google+ Local Business Page

Google+ is more than just a social media outlet. By having your local Google+ business page your search visibility is increased straight away. Often i share my blogs through my Google+ page and the results are instantaneous. Use the posting options to share a new product or service you offer and you’ll see a quick boost in Google search results.

On Site Website Optimization

When you are adding new content to your site be sure to include places where your product is available. You can also use the Meta tags in the back-end of your website to help Google better understand the location your business operates in.

Schema.org Markup is used to both improve your search results and how your customers view results after searching your page. By using schema.org you will provide Google search results with information from your website such as photos and reviews.

The few points above are only scratching the surface of what you can do to boost your Search Engine Optimization (SEO) and Google search results. Many business don’t capitalize on their potential reach and with the domination of Google and eCommerce sites it’s important you beat your competitors to the punch.