SEO – Website Design & Development Techniques

Simple Steps to boost your website SEO and Google rankings.

Designing and building a search engine friendly website is hugely important and creating a strong foundation will help Google understand and more importantly read or index your website. Before sitting down and designing a complete website to represent your brand you should analyse your keyword structures and have clear goals on what keywords represent your brand and how and where they should be placed in your website. Combining your keywords with your website information is crucial to your SERP (search engine results page) results.

When you are at the design stage little things go along way

Make sure your fonts are Google-bot friendly.
Design a website that is fully responsive and has a quick page speed load time.
Make use of your h1, h2, h3 heading tags. Don’t over use these tags. Keep them for your important words representing your brand.
Name images and alt tags so Google understands your image.
Include schema microdata to boost your SERP’s
Implement smart URL canonicalisation.

Following on from the above list your your website developer should be coding your website with friendly SEO practises in mind.

When your developer has completed your beautifully new search engine friendly website your work is just beginning.

Keep improving your website SEO and boost your Google page results

Set up Google analytics and verify your website ownership with Google’s search console.
Start implementing a back linking strategy to build your domain authority.
Include a sitemap for Google to read. Also add your sitemap to your Google search console.
Add robots.txt so a Google robot correctly crawls your website. Add this to Google search console.
Make sure you have a 404 response page for incorrectly entered URL’s. Link incorrectly entered URL’s to your homepage.
Search your website for broken links and either remove or repair.

SEO can be a tricky subject to get your head around but like anything else in life you start with the basics and move through to the more complicated. If you follow the basic steps above your are on your way and it wont take long for Google to notice and rank your website. If you have any questions or need more information email the airMY team and we can help.

Thanks and good luck..